Getting Fancy at McDonald's CanadaThursday, March 24, 2016
Hello foodies friends! Recently I was delighted to have been invited out to sample a new casual dining experience with a fancy twist presented by none other than McDonald’s Canada. Traditions aside, they are stepping up their game and introducing personalized hamburgers complete with trendy toppings such as blue cheese and guacamole. Oh la la! I know you must be asking yourself - Rosalyn why fast food? Well being a digital gal, a marketer who fuels her buyer's journey on a daily basis and simply loves food, I had to see what was going on.
The new campaign being introduced as a soft launch goes by the name of Create Your Taste. It truly allows you to create your own personal burger experience from the moment you walk in to the moment you take your first bite. Through the use of touch screen technology, diners can build their ultimate burger by mixing and matching over 30 ingredients, while also getting McDonald classics. This may seem intimidating but trust me McDonald's has got your covered with a few pre-made combinations.
The different options include:
3 Buns: Black + white sesame seed brioche-style bun, artisan style bakery roll, or lettuce wrap.
5 Cheeses: McDonald classic cheese, monterey jack jalapeño, cheddar, swiss, or crumbled blue cheese.
12 Toppings: Tomato, lettuce, guacamole, sundried tomato pesto, caramelized onions, crispy onions, sliced jalapeños, sliced pickles, grilled mushrooms, or red onion rings.
9 Sauces: Ketchup, garlic aioli, mustard, smokey bbq, big mac sauce, chipotle aioli, grainy mustard, mayo, or sriracha Sauce.
It gets better...
So what was my creation?
As a burger lover, I was on a mission to be quite adventurous. I choose the following: a Canadian Angus patty with a brioche-style sesame bun topped with double the bacon strips, caramelized onions, grilled mushrooms, crumbled blue cheese and garlic aioli.
Boy oh boy was it surprisingly good! Juicy and filled with flavour - the artisan bun definitely elevated the taste with its slight crunch factor. As for the toppings, they blended nicely together and melted in my mouth. Mmm blue cheese... yes it was actually good! This was not your typical McDonald's burger as it was hand delivered on a wooden plank and fries in an small wire basket right to your seat. I must say, very pub-style inspired indeed.
Overall, the experience was quite pleasant and easy to use. The best part was the added personal touch of table side service. Though with a wait time of 10 minutes or so, I hope you're a tad patient. This is partially due to the kitchen only receiving your order once you've completely paid by which the cooking commences. During the wait, you are given a handy dandy buzzing device that alerts you. Wait for it - then McDonald's staff comes to find you to present you with your burger creation.
You can even take your meal to go !
Just a second though, are you still hungry?
Let's save room for dessert while you have a peek at the new bakery items on the McCafe menu. From French croissants, mini chocolatines, maple mini pastries to soft baked cookies, your sweet tooth will definitely be satisfied.
What will you create?