Dress Savvy with isme Fashion

As one of the leading fashion brands for real women and busy mums, isme knows just how important it is for ladies to feel comfortable in what they wear whilst still looking great. Now celebrating their first birthday, ladies fashion at isme continues to offer timeless wardrobe staples to suit all tastes, figures and budgets so that women can wear the latest trends with confidence.

Savvy dressers like actress Helen Mirren and model Christie Brinkley have been spotted wearing designs that can be found for a fraction of the price at isme. For those like Christie who fancy a splash of colour in their wardrobes, this deliciously pink maxi dress with flattering wrap detail is a great way to emulate some model style. For more colour inspiration, Meryl Streep’s red v-neck dress, worn at the premiere of adventure flick John Carter, can be easily imitated with Isme’s feminine Teatro Frill Occasion Dress. This frock would look perfect combined with an over-sized statement clutch and matching peep toes for a classy evening look.

Individuality lies at the centre of ladies fashion at isme, ensuring that women keep hold of their own sense of style when choosing from the latest trends.  With designs that flatter all the right curves, and with Loose Women’s Lynda Bellingham as the collection’s style ambassador – as chosen by customers – shoppers know that they’re in good hands for clothes that serve both fashion and function.

Choose from shapely, flattering cuts and bold printed evening maxi dresses or, for a more practical day time outfit, look stylish in some great fitting three-quarter jeans or capri pants.  For a complete look, team with one of Isme’s brightly patterned tunics and finish with a cardigan to cover up for those balmy summer evenings.

With so many pretty fashion staples to choose from, including feminine beach outfits and elegant evening dresses, office wear and casual separates, all women can afford to spoil themselves on a frock or two this summer.

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