Brand Love {Gap}

Wednesday, September 04, 2013

Thanks to the new preppy pieces and brightly colored items, along with always having great promotions in store, GAP and I have now rekindled our relationship thanks to the new J.Crew like image. Having only been introduced to GAP a few years ago, it wasn't my prime place to shop until this year and finally feeling confident with my personal style. 

Compared the J.Crew, GAP clothing fits my curvy frame a lot better and is a fraction of the cost. With a reasonable price point, GAP has also been quite the experience with free shipping over $50 and free returns when online shopping.

This fall, Gap has turned its focus on classic fitted denim, colour blocked styling and pieces with boxier silhouettes, but overall the look is more polished and easy to wear. Gap now offers the perfect chambray shirts and printed shoes, I think I'm in love. 

With a much needed revamp, GAP as a brand has created a comeback within the fashion industry and the digital world. Teaming up with influential fashion bloggers and reaching out into that niche of a platform is impressive when it results in, where GAP fashion is translated into looks created by bloggers. Overall GAP has made significant progress in the right direction.

Can't wait to pop by a store soon!


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